Amtrak® Teleporter

Responsibilities

DESIGN • PRE-PRODUCTION

Elite Marketing (2015).

About

An immersive transportation experience to showcase Amtrak’s travel destinations and promote its rewards’ program. Features included 4k video and sound, shifting lights and wind. Travelers at transportation hubs throughout the nation, activated the Teleporter with a tech forward hand scan and then stepped inside for a short escape. Each traveler was whisked away to an actual Amtrak destination, showcasing landscapes and messaging along the way. Upon completing the journey, travelers were greeted with Amtrak Brand Ambassadors and Product Specialists to discuss the Rewards’ Program, collect consumer data and acquire customers for Amtrak.