Work > Digital > Freshpet® Marketing
Freshpet® Digital Marketing
Responsibilities
CREATIVE DIRECTION • DESIGN • VIDEO EDITING • HTML ANIMATION
Lead the ideation and creation of Freshpet’s paid media strategy across social, e-comm, display, search, OTT and more. Generating of assets included short-form video/gif content, centered around engagement (measured by view completion) and static ads, focused on education (clicks to homepage) and conversion (clicks to store locator).
30+ creative executions per month.
