Work > Digital > Freshpet® Website Redesign

Freshpet® Website Redesign

Responsibilities

CREATIVE DIRECTION • UI/UX • PHOTOGRAPHY • VIDEOGRAPHY

Art directed and designed brand guidelines and visual assets for Freshpet’s website. Collaborated closely with digital marketing company, Digital Surgeons, to ensure the website was equal parts a full-funnel conversion tool and educational resource for pet parents; a mobile-first experience bridging the gap between brand awareness and in-store purchases.

 

 

Texture

We find inspiration in the kitchen – our pet’s favorite place in the house. It’s where pet parents prepare food and pet’s eagerly await for their meals but, more importantly, where pet parents faces light up seeing their pet delighted at dinnertime.

We compliment our assets by balancing warm natural tones with crisp cool textures to put ourselves into the pet parent’s everyday kitchen.

Food Styling

Food should be shown in its most natural form, without much retouching.

Unlike normal food styling rules, please be careful to not show any seasonings (i.e garlic, rosemary, salt, pepper, etc.)

Photography

Selling pet food isn’t just about showcasing cute pictures of dogs and cats. At least, not all the time.

Here is a list of sensorial content pieces we look for:

1. Pet anticipation before mealtime
2. The benefits of fresh
3. Pet appreciation & visual thank you after mealtime