Spouse Express Campaign

Awards & Recognition

2026 APEX, Grand Award

Responsibilities

DESIGN • DIRECT MAIL • EMAIL

The focus of our campaign was to use a multi-channel approach to introduce, educate, and inform members about the Express process and how it is beneficial to them. Channels included direct mail, email, video, plus print and digital advertising

Campaign resulted in +27.5% increase in Responses, +35% increase in RR, +17% increase in Potential Premium, and +85% improvement in R:E, YoY