Testimonial Campaign

Awards & Recognition

2026 APEX, Award of Excellence

Responsibilities

ART DIRECTION • DESIGN • VIDEO • SOCIAL • EMAIL

In the financial services industry, trust and credibility bolster the brand we market. We recognized that the members of The American Institute of Public Accountants (AICPA) don't just want to hear from us—they want to hear from professionals like them who have experienced our products firsthand. And, we know that product purchases are heavily influenced by peer recommendations. These insights became the foundation for our comprehensive testimonial campaign—an authentic, member-first initiative that leverages the power of peer influence to drive engagement and conversions.