Video Series

Responsibilities

ART DIRECTION • STYLING • VIDEO

Prudential wanted to amplify their commitment in support of their brand priorities to expand relevancy and champion authentic inclusivity. Connecting with diverse segments and the women’s segment consistently throughout the year, with a focus on business, talent, and societal objectives. Part of this consistent connection is a video series highlighting customer and employee success stories to build deeper, more meaningful relationships with these audience segments via organic messaging rooted in audience insights.