Work > Consumer Packaged Goods > Freshpet®
Food Styling
Freshpet®
Responsibilities
AGENCY SOURCING • FOOD STYLING • POST-PRODUCTION
Led food styling for Freshpet’s full SKU line and ingredients list, supporting end-to-end visual production across packaging and campaign photography. I was responsible for selecting and hiring the creative agency partner and collaborating closely with them to ensure the brand vision was executed consistently across all sets. On set, I directed and executed food styling to maintain freshness, appetite appeal, and brand accuracy, and handled post-production color correction to ensure the final imagery aligned with Freshpet’s visual standards across retail, e-commerce, and social channels.