A Walk
to Believe

Responsibilities

ART DIRECTION • DESIGN

Prudential believes in the power of financially resilient communities. There is a ripple effect for the local and regional economy when we commit to uplifting economic opportunities. For the event, Prudential is looking to expand their commitment to the Buy Black Program by supporting winner Eric LeGrand at the 13th annual ‘A Walk to Believe’ event. As the event sponsor, they hope to garner top recognition on all communications about the event.

Outcomes of social, web, and on-site presence: increase brand perception of being purpose driven, community leaders, and a steward in helping to improve people’s financial lives.