Drop Zones

CIVIC US | 2022

Responsibilities

DESIGN • PRE-PRODUCTION

During Comic-Con International: San Diego 2022, attendees could access HBO Max branded experiences through designated Drop Zones, which acted as hubs for on-site activity. Each visit would unlock fast-pass entry opportunities for ‘House of the Dragon: The Dragon's Den,’ along with rotating rewards such as exclusive content, branded merchandise, VIP screening access, and other surprise giveaways.