Work > Consumer Packaged Goods > Freshpet®

Spring & Sprout
Product Launch

Freshpet® | 2021

 

Responsibilities

  1. AGENCY SOURCING: CREATIVE DIRECTION • LOGO • PACKAGING

  2. DESIGN: E-COMMERCE • SOCIAL

This line is an extension of Freshpet’s broader commitment to Pets, People, and the Planet. By moving away from animal-based ingredients, Spring & Sprout helps reduce many of the environmental burdens tied to conventional meat production, offering pet owners a more sustainable, health-forward choice that’s gentler on the environment.

In this role, I was responsible for selecting the design partner and collaborating closely with them throughout the process on branding options.