Work > Insurance > Virginia State Bar
Rebranding
PRUDENTIAL | 2024
Responsibilities
CONCEPT • ART DIRECTION • BRANDING • PRINT • EMAIL
Our team carefully examined the target audience, considering the following factors: average time and attention spent navigating materials, communication channels typically used, geographical location, and each member’s affinity to the Virginia Bar.
The results of the new rebranded marketing materials were impressive. The new creative was introduced in the June 2024 Life campaign. Application results during this campaign were up 31% over the same timeframe in 2023. Additionally, the 2024 annual marketing efforts contributed to 115 applications, showing an increase of 27% compared the same timeframe in 2023.
